Rich began working with students in 2005 and has since coached hundreds of students on the SAT, ACT, SAT IIs, SSAT, ISEE and various academic subjects. In addition, Rich holds a BS in Finance from Boston University and an MBA from Babson College. Using a modular lesson plan, Rich helps students minimize time spent on familiar topics and maximize time spent on unfamiliar or more difficult topics. His coaching style encourages deeper understanding of concepts instead of reliance on memorization. Lastly, he strives to maintain a low-stress and encouraging environment for his students, often incorporating humor and helpful anecdotes into his lessons. Rich enjoys playing basketball and ultimate frisbee and spending time with his family.